LIVE MERCH LABS LIVE MERCH LABS LIVE MERCH LABS LIVE MERCH LABS LIVE MERCH LABS LIVE MERCH LABS LIVE MERCH LABS LIVE MERCH LABS LIVE MERCH LABS LIVE MERCH LABS LIVE MERCH LABS
Create high-end branded merchandise in real time.
LIVE MERCH LABS
Live Customization
Today’s audiences don’t want generic giveaways — they want to create something of their own. Live customization turns merchandise into an experience, letting guests design and produce personalised products on the spot. Combined with AI-powered creative tools, guests can generate unique artwork, graphics, characters or messages in seconds and instantly print them onto physical products.
Because the most powerful engagement happens when people become co-creators.
T-Shirt Printing Lab
Using professional Brother DTG printers, we produce high-quality custom apparel in minutes. Guests choose designs, add their name or personalise graphics to create a unique shirt printed live at the event — perfect for brand launches, influencer events and sports activations.
The Labs
UV Print Lab
Our Roland UV printer prints directly onto almost any surface — acrylic blocks, phone cases, notebooks, wooden objects, signage and promotional gifts. A premium giveaway created instantly.
Button & Magnet Studio
A fast, fun station where guests create custom buttons and magnets with their own design, message or event branding.
Laser Engraving Studio
Precision laser engraving personalises objects with permanent designs in seconds — names, messages or custom artwork that turn everyday items into meaningful keepsakes.
Charm Bar
A playful station where guests mix and match colourful components into bag charms, keychains and phone accessories — instant wearable souvenirs.
Digital Holo Pass
Your AI-generated holographic identity card
Inspired by trading cards, collectibles and VIP passes, the Digital Holo Pass turns every guest into a collectible identity card. Guests create their own AI-generated portrait, printed on shimmering holographic foil — a premium souvenir people want to keep, photograph and share.
Play the AI game
Capture — guest takes a portrait photo
Generate — AI transforms it into stylised artwork
Print — the design is printed on holographic foil
Formats Brands Love
AI Portrait Card
Guests become the star of their own holographic trading card.
Festival Collectible Card
Limited-edition cards tied to the event.
VIP Pass Card / Lanyard
A premium holographic event credential.
NFT Art Card
A collectible card linked to a digital artwork.
Character Card
Guests transform into characters — superheroes, DJs, athletes.
Parallel Portraits™
Two realities. One portrait.
In a world where every event produces thousands of photos, very few are remembered. Parallel Portraits™ turn a simple photo into something people keep, play with and show — interactive lenticular prints that shift between realities as they tilt, revealing a second version of the same moment.
Not just captured. Transformed.
A Portrait That Changes With You
Each card layers multiple images into one, revealed through movement. A guest’s portrait can become their AI alter-ego, a character inside the brand world, or a transformed, elevated version of themselves. Tilt the card — a still image becomes a moment in motion.
Use Cases
Identity Transformation
Guests become part of the brand universe.
person → hero / avatar / character
Product Activation
The product reveals itself through motion.
before → powered by product
Animated Memories
Moments come to life through movement.
cheer → jump → action
Branded Worlds
The environment transforms around them.
real world → brand world
The Experience Pipeline
From capture to collectible.
Capture — a high-quality portrait or short motion sequence.
Transform — AI generates a second version: stylised, elevated or branded.
Compose — images are interlaced into a lenticular file.
Print — the card is produced on-site with a lens overlay.
Reveal — guests receive a portrait that shifts in their hands.
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LIVE MERCH
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LIVE MERCH
PRINT
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PRINT
ENGRAVE
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ENGRAVE
CUSTOMIZE
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CUSTOMIZE
COLLECT
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COLLECT
BRAND
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BRAND